Wella EIMI products are ranked here by hold level and finish, not by marketing claims. Best overall: EIMI Super Set (hold level 4, brushable finish). Best for flat roots: EIMI Root Bounce. Best budget, everyday hold: EIMI Grip Cream (hold level 1, matte). Best for beach texture: EIMI Ocean Spritz. Best for a flexible, natural finish: EIMI Nature Fix.
- Wella EIMI products run from hold level 1 to hold level 4, so pick by finish first, brand second.
- EIMI Super Set is the strongest all-day hold for 2026; EIMI Grip Cream is the lightest matte option.
- EIMI Root Bounce lifts flat roots without stiffening the ends; EIMI Ocean Spritz gives a matte, beachy texture.
- EIMI Nature Fix suits hair that needs shape without a hard set.
- Zilion NZ stocks the Wella Professionals care range that pairs with any EIMI styling routine.
Why this matters
Wella EIMI and Wella Professionals are two different lines under the same brand, and mixing them up wastes money. EIMI is the styling range - sprays, creams, mousses and gels built for hold and finish. Wella Professionals is the shampoo, conditioner and mask range built for hair condition, and that's the side of the Wella catalogue Zilion NZ carries in 2026.
Buying the wrong one is the most common mistake NZ shoppers make when they search "wella eimi products" - they're often actually after a hold-and-shine spray, not a repair mask. EIMI is usually stocked through hairdressing suppliers and select retailers rather than general beauty stores, which is part of why the range confuses people shopping online. This guide sorts the EIMI line by what it actually does to hair in 2026, so the next purchase matches the job instead of the packaging.
What makes the best Wella EIMI products
Every EIMI product is built around a small number printed on the cap or bottle - that number is the real spec, more useful than the product name. Rank any pick against these criteria before buying:
- Hold level - a 1 (light) to 4-5 (extra firm) scale printed on the packaging
- Finish type - matte, glossy, or textured/undone
- Application area - root-only, mid-length, or all-over
- Humidity resistance - relevant for NZ's coastal, often-humid climate
- Buildup and washability - how much residue collects between washes
- Heat-tool compatibility - cold-set styling versus heat-activated formulas
At a glance
| Product | Best for | Standout feature | Key limitation |
|---|---|---|---|
| EIMI Super Set | All-day strong hold | Hold level 4, brushes out clean | Can feel heavy if oversprayed at the roots |
| EIMI Root Bounce | Flat, fine roots | Lightweight lift, hold level 2 | Does nothing for length or ends |
| EIMI Grip Cream | Everyday light hold | Matte, hold level 1, low buildup | Too light for thick or coarse hair |
| EIMI Ocean Spritz | Beachy texture | Salt-spray matte finish | Can dry hair out with daily use |
| EIMI Nature Fix | Flexible, natural hold | Hold level 3, gel-wax texture | Clumps if applied cold |
The order below follows that table - each pick owns a distinct job, so nothing on this list competes with another entry for the same use case.
1. EIMI Super Set: best Wella EIMI product for all-day hold
EIMI Super Set is a finishing hairspray that sits at hold level 4 - strong enough to lock a blow-dry through a full workday without going stiff or crunchy. It's built to be brushed out at the end of the day rather than washed out, which keeps daily use manageable.
EIMI Super Set pros:
- Brushes out clean without flaking
- Holds through NZ's humid summer months
- Works across fine, medium and thick hair
- Sets a curl or a straight blow-dry equally well
EIMI Super Set cons:
- Can feel heavy if oversprayed close to the scalp
- Built for hold only - it adds no texture or shine on its own
Best for: anyone finishing a blow-dry who needs the style to survive a full day. Verdict: Buy.
2. EIMI Root Bounce: best Wella EIMI product for flat roots
EIMI Root Bounce is a lightweight root-lift spray at hold level 2, applied to the root section before blow-drying to build volume without weighing fine hair down. It works with a round brush rather than replacing one.
EIMI Root Bounce pros:
- Adds real lift without a stiff feel
- Low residue, sits well under heat styling
- Easy to layer with a length-focused product
EIMI Root Bounce cons:
- Only effective at the root - does nothing for ends
- Hold fades by evening on very fine hair
Best for: fine or flat hair that loses volume by midday. Verdict: Buy.
3. EIMI Grip Cream: best Wella EIMI product for everyday light hold
EIMI Grip Cream is a matte styling cream at hold level 1, worked through damp or dry hair for a soft, low-shine finish that's light enough for daily wear without weighing hair down over a week of use.
EIMI Grip Cream pros:
- Minimal buildup even with daily use
- Matte finish suits most hair types
- Easy to reapply midday without clumping
EIMI Grip Cream cons:
- Too light for thick or coarse hair chasing structure
- Not a texture product on its own
Best for: daily styling on fine to medium hair that doesn't need heavy hold. Verdict: Buy.
4. EIMI Ocean Spritz: best Wella EIMI product for beach texture
EIMI Ocean Spritz is a salt-spray-style texture spray with a matte finish, sprayed into damp or dry hair to build a lived-in, wavy look without heat styling. It reads as undone rather than polished, which is the point.
EIMI Ocean Spritz pros:
- Fast texture with no heat tools required
- Matte finish reads natural, not crunchy
- Works well on second-day hair
EIMI Ocean Spritz cons:
- Daily use through summer can dry hair out
- Light hold only - it won't survive a long, active day
Best for: textured, undone looks rather than polished styles. Verdict: Hold - use it a few times a week, not daily.
5. EIMI Nature Fix: best Wella EIMI product for a flexible, natural finish
EIMI Nature Fix is a gel-wax hybrid at hold level 3, warmed between the palms and worked through mid-lengths and ends for shape and movement without a hard set. It sits between a cream and a firmer wax on the finish scale.
EIMI Nature Fix pros:
- Flexible hold that restyles through the day
- Natural sheen rather than a greasy look
- Works on mid-length to long hair
EIMI Nature Fix cons:
- Clumps if applied cold - needs warming first
- Not suited to very short hair
Best for: hair that needs shape without going stiff. Verdict: Buy.
“Check the number printed on the cap before you buy - that's the real hold level, and it matters more than the product name.”
How we ranked these
Each Wella EIMI product above was sorted against the six criteria from earlier: hold level, finish type, where it's applied, humidity resistance, buildup, and heat-tool compatibility. No pick here doubles up on use case - if two products both claimed "best hold," the list would read as a leaderboard rather than a decision tool. That's why EIMI Root Bounce owns roots, EIMI Nature Fix owns flexible mid-length shape, EIMI Grip Cream owns light daily wear, and EIMI Super Set owns all-day hold.
Which Wella EIMI product should you choose?
If you only buy one thing from the range in 2026, buy EIMI Super Set - hold level 4 covers most everyday styling needs and it brushes out without a fight at the end of the day. Fine, flat hair should start with EIMI Root Bounce instead of jumping straight to a strong-hold spray, and anyone chasing a beachy, undone look is better off with EIMI Ocean Spritz used sparingly rather than daily.
Wella EIMI products handle the hold and finish; the condition of the hair underneath is a separate job. Zilion NZ stocks the Wella Professionals care side of the brand, including the Wella Professionals Ultimate Smooth Shampoo, which keeps hair smooth enough that styling products go on evenly instead of clumping on dry, rough strands. For anyone after a similar flexible hold outside the EIMI range altogether, the Layrite Grooming Spray on Zilion NZ gives a comparable finish for shorter styles.
FAQ
What hold level should I choose from Wella EIMI products?
Match hold level to how long the style needs to last: level 1-2 for daily soft styling, level 3 for flexible shape, level 4 for a style that has to survive a full day. The number is printed on the packaging.
Is Wella EIMI the same as Wella Professionals?
No. EIMI is Wella's styling range for hold and finish, while Wella Professionals is the shampoo, conditioner and mask range built for hair condition. Zilion NZ carries the Wella Professionals side in 2026.
Which Wella EIMI product works best for fine hair?
EIMI Root Bounce for root lift or EIMI Grip Cream for light all-over hold both work without weighing fine hair down. Avoid heavier hold-level 4 sprays close to the scalp on fine hair.
Can I use Wella EIMI products with a straightener or curling iron?
Yes, most EIMI sprays and creams are cold-set and safe to layer before or after heat styling, but check the individual product for heat-activated formulas before applying near a hot tool.
How often should hair be washed to remove Wella EIMI product buildup?
Alternate a clarifying or deep-cleansing wash into the routine roughly once a week if using a hold-level 3 or 4 product daily, since firmer holds leave more residue than light creams.
Does Wella EIMI hold up in humid weather?
EIMI Super Set is the strongest option for humidity because hold level 4 resists moisture better than lighter texture sprays like EIMI Ocean Spritz, which is built for a soft, undone look rather than staying power.
What is the difference between EIMI Ocean Spritz and EIMI Root Bounce?
Ocean Spritz builds matte, beachy texture through the mid-lengths and ends, while Root Bounce is a root-only lift spray for volume. They solve different problems and work well used together.
Where can I buy Wella EIMI products in New Zealand?
Wella EIMI products are sold through hairdressing suppliers and select NZ retailers. Zilion NZ stocks the Wella Professionals care range that pairs with an EIMI styling routine, rather than the EIMI styling line itself.
One last thing
The hold-level number on the cap is more reliable than the product name for working out what you're actually buying - "grip," "set," and "fix" all sound strong, but only the printed number tells you if it's a level 1 or a level 4. Check that number before adding anything to cart in 2026, on EIMI or any other styling brand, and pair it with a care routine from Zilion NZ that keeps the hair underneath in shape to style.
